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Idea IS the format

The occasional downtime of Daniel W. E. Light
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Wednesday, 31 October 2007

Like it? Grab it. Share it!

This is something we've been working on at PPC lately, recently pushed live. It's been once of those projects that's really stretched a few of us, but everybody - including the client - is really made up with the end result:



The content may seem like fairly obvious stuff, although the choice of backgrounds is a nice touch. But in terms of how far we've travelled since the days of the campaign microsite, this feels like a real milestone, and we have a nice slate of projects coming up where we should get to play with the format. Hope you like it. Hope you grab it. Hope you share it!

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posted by Dan Light  # 16:57
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