This is something we've been working on at PPC lately, recently pushed live. It's been once of those projects that's really stretched a few of us, but everybody - including the client - is really made up with the end result:
The content may seem like fairly obvious stuff, although the choice of backgrounds is a nice touch. But in terms of how far we've travelled since the days of the campaign microsite, this feels like a real milestone, and we have a nice slate of projects coming up where we should get to play with the format. Hope you like it. Hope you grab it. Hope you share it!