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Idea IS the format

The occasional downtime of Daniel W. E. Light
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Wednesday 31 October 2007

Like it? Grab it. Share it!

This is something we've been working on at PPC lately, recently pushed live. It's been once of those projects that's really stretched a few of us, but everybody - including the client - is really made up with the end result:



The content may seem like fairly obvious stuff, although the choice of backgrounds is a nice touch. But in terms of how far we've travelled since the days of the campaign microsite, this feels like a real milestone, and we have a nice slate of projects coming up where we should get to play with the format. Hope you like it. Hope you grab it. Hope you share it!

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posted by Dan Light  # 16:57
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