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Idea IS the format

The occasional downtime of Daniel W. E. Light

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Tuesday, 27 November 2007

Meeting Mr Tumble

I was lucky enough to be on set down at Ealing Studios on monday, overseeing the filming of some extra web-only material on a movie currently in production. Lucky, both because it was a huge eye-opener to see the business end of the business, and because it was a far better place to nurse a BAFTA-winning hangover than the orifice (PPC picked a second BAFTA up on Sunday night, this time for our RECOLLECTIONS DVD-ROM, created in conjunction with Film Education and the SHOAH Foundation).

Meeting Justin Fletcher (AKA Mr Tumble) at the Children's BAFTAs

I can't go into too much detail, not only because what we're doing is still under wraps, but also because it's late, and I need to sleep. What I can say is that in my experience it's unprecedented for an entire extra day of shooting to take place on a movie capturing material purely for use as part of an online marketing campaign. As marketers we're being permitted to extend the narrative of the film forwards onto the web, giving the world their first glimpse of the characters in question. Kudos to the director in question for letting it happen.

As for my first experience of a working film set, it may have been cold and confusing, but it certainly made a nice break from being bent double in front of a computer all day. I could definitely get used to it.


posted by Dan Light  # 15:57
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