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Idea IS the format

The occasional downtime of Daniel W. E. Light

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Friday, 14 December 2007


These aren't two of ours - want to get that clear straight up, so that nobody thinks I'm claiming them. Not too proud to admit that there are other people out there producing visionary grabbable goodness :)

The CLOVERFIELD widget is nice and simple, and, crucially, offers a really juicy five minute excerpt from the movie, along with a simple, clearly communicated incentive for people to spread the word.

It's just a shame for the rest of us that the chance to host an advance screening of the movie in your hometown is only available to "legal residents of the 50 United States, the District of Columbia and Canada (excluding the province of Quebec)". Damn those guys in Domestic have it easy.

The JUMPER widget also looks like part of the domestic campaign, although these things always spill over into international regardless. It's much simpler, but the point is it's out there early and grabbing eyeballs. Who knows what's to come as we get closer to the February release?

I'm pretty excited about both movies. CLOVERFIELD has always been pitched as a working title, but given how much buzz there is already around the movie I think they'd be crazy to change it. As for JUMPER, I'm really looking forward to seeing Hayden Christensen, Jamie Bell and Samuel L. Jackson under the direction of Doug Liman (THE BOURNE IDENTITY).


posted by Dan Light  # 03:20
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