Idea IS the format

I was at The Media Summit today at the British Film Institute on Southbank. With 12 unmissable speakers it was a bit of a marathon, but immensely valuable, and a great opportunity to put Twitter through its paces. Here's a transcript of all the day's tweets, starting on the train in:

• Reading in Metro that Hasbro and Mattel now threatening to sue Facebook if Scrabulous is not removed. PR suicide.


• At Media Summit. Loving the way Ben Pyne (President of Global Distribution, Disney) calls it 'iToons'.


• Lyne: 'digital natives' - generation of consumers fluent in tech, fragmented by preference and cultural origin


• Joanna Shields (President, BEBO): Kate Modern massively popular, but no-one likes Kate. Solution: kill her off. (seriously. they're killing her off.)


• Shields: UK online ad spend to exceed television within two years


• Shields: 'hard to track impressions on first series of Kate Modern.' WHAT?


• Ultimately Shields frustrates. BEBO still comes across as a Facebook-style friendship incubator.


• Wish these people weren't so intent on selling their own story at the expense of insight and objectivity. Bit of a kabal atmosphere emerging.


• Bob Greenberg (Chairman, R/GA): content creation AND distribution being democratised


• Greenberg: third screen (mobile) becoming first screen


• Greenberg: television - narrative; pc - interactive; mobile - contextual.


• Greenberg has 3G 'on two of my phones'. He carries three with him 'at all times'.

• Scott Cohen (Founder, The Orchard): 'people will not pay for digital content'. His solution - 'collect at the connection'.

• Cohen: if we're all criminals is there a problem with the people or a problem with the law?


• Cohen: music industry has enjoyed 50-plus years of 'unsophisticated business'.


• Cohen: networks providers are like gyms. They don't actually want you to use them, just to go on paying the fees.


• Jeremy Allaire (Founder, Brightcove): 'reach consumers where they are, not where you want them to be'.


• Allaire: establish managed syndication with major partners, as part of blended distribution strategies.


• Allaire: empower consumers to become distributors.


• Just got told off for taking a photo of a slide about user-generated content. Is that ironic?


• Vue Cinemas see live concert, sport and comedy broadcasts - using Digital 3D - as a major revenue stream. Kylie signed up for 2008.


• Vue Gaming also piloted well in 2007, with a multiplayer and multi-venue opportunities.


• Vue trialing a concept 'Evolution' cinema (in Thurrock?!) with a bar and licensed auditorium, enlarged seating, bean-bag seats and 'sofa pods'.


• Rory Sutherland, Ogilvy: 'post-scarcity economics'. Read-write culture not read-only. No IP on jokes. No knock-knock mansion.


• Sutherland: if web is anything it is half a million peculiar acts of generosity every day.


• Sutherland: advertising must embrace 'big ideal, not big idea'


• Sutherland: adult film industry being destroyed by volunteerism


• Sutherland: chips - food 2.0 (made to share)


• Sutherland: some people buy organic to reduce choice and simplify process


• Sutherland: more contextual (location-specific) media emerging. Like Pernod. Outside a french cafe, lovely. In a london flat, piss.


• Sutherland: new media is pinball, not ten-pin bowling.


• Lost my notepad. Thank f!@k for twitter.


• Henrik Werdelin (joost): entertainment is social. It's about more than just watching.


• Yair Landau (President, Sony Pictures Digital): you believe and feel as much in a great CGI moment as you do in a live action moment.


• Landau: if you can imagine it, it can be created.

This is the photo I got slapped on the wrist for taking. It was a slide that struck me as really capturing the opportunities social media present for marketers and distributors. It reads as follows:

Embrace end users as:
viewers, fans, critics, programmers and producers

Support media and brand exposure in their online homes
blogs; social networks; communities of interest; RSS readers

Allow end users to become programmers
Favourites; playplists; viral sharing; embedding; social bookmarking

End users as producers
Simple: allow end users to upload video to you
Powerful: allow end users to remix and refactor your brand

Labels: events, twitter