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Idea IS the format

The occasional downtime of Daniel W. E. Light

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Tuesday, 26 February 2008

"Hateful", "threatening" and "obscene"

This morning I got in to work to discover that Facebook had deleted the page we created to promote UNTRACEABLE (left).

This worked on the basis that we would show more of an extended torture sequence from the movie as the page attracted more fans.

We updated it late last night and sent a mailshot to the 300-odd existing fans to tell them that the clip had been extended.

When we got in this morning there was nothing left except a message explaining that ‘pages that are hateful, threatening, or obscene are not allowed’.

As a response to this we today issued this press release. The torture sequence can now be viewed here, and will be extended as this site receives more hits. If and when we reach 10,000 we get to show the first 10 minutes of the film.

The movie's out on friday. It's going to be fascinating to see what (if anything) happens between now and then. I'll keep you posted.

posted by Dan Light  # 09:17
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nice work! you're kicking up quite the storm with this stuff... hope the press release makes some news sites.
I look forward to hearing the results of this campaign (for whatever doesn't get removed).

In my current research as an analyst, I'm looking at what makes successful social networking marketing campaigns.

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